KUDRA tea ritual in a calm, natural setting

Jiaogulan (Gynostemma pentaphyllum) adaptogen + nootropic + superfood

Lower Cortisol. Sleep Better. Live Longer.

KUDRA - Jiaogulan is natural herb with incredible research-backed benefits. Make it a daily ritual for calm energy, a clear mind, and a well-rested body.

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Calm energy

no crash

Sleep support

deeper nights

Longevity

cellular care

30-day try

risk-light

calm energy • deep sleep • longevity

KUDRA - Jiaogulan

$28 special

How it feels

A softer nervous system—more space between you and stress
Clear focus that stays kind, not wired
A body that remembers how to rest

Subtle, earthy taste • best warm or iced

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THE PLANT

Meet Jiaogulan.
Gynostemma pentaphyllum.

Known as the “immortality herb,” jiaogulan has been used as a folk medicine in China going back to the early 1400s.

In Japan, it's called amachazuru (“sweet tea vine”) for its natural sweetness and visual resemblance to green tea.

Premium, simple ritual

One cup a day. A quieter mind. A steadier body.

Research-backed benefits

Little known herb with extensive research-backed benefits (see below).

A calm, grounded lifestyle moment — Presence

feel your life again

KUDRA in a daily morning ritual — Ritual

simple, elegant, repeatable

THE EXPERIENCE

Adaptogen. Nootropic. Superfood.

Research on Jiaogulan began in 1968 when Dr. Masahiro Nagai (Hoshi University) tried to extract natural sweeteners from the herb as a sugar alternative. Instead, he discovered compounds (gypenosides) with incredible health benefits...

As an Adaptogen

Adapt to stress. Return to homeostasis.

Adaptogen

Helps you wake in the morning AND sleep at night

Unlike stimulants or sedatives, which have a unilateral effect, jiaogulan has a bi-phasic effect on the nervous system--helping you wake when drowsy and relax when stressed.

Citations: Blumert, M. & Dr. Liu, J. (1999) Jiaogulan, China's "Immortality" Herb. Torchlight Pub..

Reduces Stress & Anxiety

2019 study showed that supplementing with Gynostemma pentaphyllum reduced T-STAI (State-Trait Anxiety Inventory) score, a quantifiable metric for ‘Anxiety Prone-ness”, in individuals experiencing chronic psychological stress. Unlike sedatives, which can provide a short-term solution to anxiety, at best, Gynostemma does not cause drowsiness nor depress the nervous system.

Citations: https://pubmed.ncbi.nlm.nih.gov/30599899/.

Speeds up physical recovery

A 2021 study showed that gypenosides significantly reduce inflammation.

Citations: https://pubmed.ncbi.nlm.nih.gov/33499104/.

As a Nootropic

Clean focus—less noise, more presence.

Nootropic

Increased Energy & Metabolism

Activates AMPK (adenosine 5′ monophosphate-activated protein kinase), an enzyme that stimulates sugar intake of muscles. AMPK increases energy, speeds up metabolism, regulates appetite, decreases inflammation, supports mitochondrial activity, improves insulin sensitivity, supports autophagy (destroying damaged and pre-cancerous cells), and helps with hormone production and fertility.

Citations: https://pubmed.ncbi.nlm.nih.gov/21978948/.

Better Blood Circulation

A 1999 study at Vanderbilt University Medical Center showed that gypenosides stimulate the release of nitric oxide, which causes blood vessels to relax, lowering blood pressure and increasing circulation. KUDRA is not an aphrodisiac, but it can improve circulation to erectile tissue.

Citations: Tanner, M.A. et al. The direct release of nitric oxide by gypenosides derived from the herb Gynostemma pentaphyllum. Nitric Oxide 1999 Oct;3(5):359-65.

Superior to Ginseng

Panax ginseng has 28 active compounds, known as saponins. Jiaogulan has 82 saponins, including 4 of the same ones that are in ginseng, 17 that have a similar medicinal effect to that of ginseng, plus 61 that ginseng doesn't have. Also, unlike Panax ginseng, Jiaogulan does not pose any risk to people with high blood pressure. (It helps lower blood pressure.)

Citations: Blumert, M. & Dr. Liu, J. (1999) Jiaogulan, China's "Immortality" Herb. Torchlight Pub.

As a Superfood

Supports both longevity and performance

Superfood

Enhanced Endurance & Heart Health

A 1993 study found that 30 minutes after a single dose of gypenosides, 100% of the 220 athletes tested experienced an increase in stroke volume and cardiac output.

Citations: Zhou, Ying-Na, et al. (Journal of Guiyang Medical College, 1993; 18(4):261).

Supercharges Your Immune System

Increases white blood cell count, which helps fight off infections and diseases. Shown to inhibit cancer cell growth.

Citations: [1]Wang, H.R. et al. Therapeutic and tonic effect of jiaogulan on leukopenic patients. Xin Zhong Yi. Chinese. 1991;23(1):36. [2]pubmed.ncbi.nlm.nih.gov/17473531/ [3]https://www.worldscientific.com/doi/abs/10.1142/S0192415X08005990. [4]https://www.mdpi.com/1422-0067/15/9/16226/htm [5]https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5037898/

Supports Longevity & Anti-aging

Stimulated production of superoxide dismutase (SOD), an antioxidant that helps protect cells from free radical damage.

Citations: Blumert, M. & Dr. Liu, J. (1999) Jiaogulan, China's "Immortality" Herb. Torchlight Pub.

A calmer baseline.

Imagine waking up with a steady inner quiet. You still have ambition—just without the background tension. That’s the kind of transformation a daily ritual can support.

Try it for 30 days

Evening wind-down

Supports a smooth descent into deep sleep.

Midday reset

Clear focus without the brittle edge.

Long-game vitality

Daily nourishment that compounds.

How to use

1 Steep one serving in hot water for a simple daily tea.
2 Drink in the afternoon or evening for a calm, grounded feel.
3 Make it yours—warm, iced, or as part of your favorite ritual.

FAQS

Questions?

KUDRA Jiaogulan is not just a drink. It's a lifestyle. You build a new baseline of calm focus and nourished resilience. Here are the questions we hear the most:

What exactly is KUDRA?

KUDRA is a brand and lifestyle centered around drinking Jiaogulan (gynostemma pentaphyllum) as a daily ritual. We chose the name Kudra after the fictional character who achieves immortality through right thinking, food, water, and making love in Tom Robbins' Jitterbug Perfume.

When should I drink it?

You can drink it anytime. Though its adaptogenic effects can be most notable in the morning or evening as your body shifts into waking or sleeping respectively, per circadian rhythm.

What might I feel when drinking it?

As an adaptogen it helps bring your body into balance. If you are already in balance, you may only feel a subtle increase in ease in maintaining your state. However, if you're really wired or really tired (cortisol imbalance) you likely will feel a reduction in those negative feelings as you return to baseline.

Is it a replacement for coffee?

It can be. Or it can be paired. Many drink it before coffee as a more gentle way wake up. Others drink it with or after coffee to smooth out the jitters of caffeine. It's also a great way to get a boost of focus later in the day without risking caffeine's disruption of sleep.

SPECIAL OFFER

Try it for a month!.

This is the simplest upgrade: one cup, once a day. If you’ve been feeling “fine” but not fully alive—let this be your return to calm presence.

Price

$28

special offer

Try period

days

Free shipping

Free shipping to USA.
EU and UK coming soon!

Pay $33 One Time One month • No commitment $28 / month Monthly • Cancel anytime

What’s included

limited-time

Organic & ethically sourced from northern Thailand. (10% of our proceeds go to orphanages in the area of the farms)
85g (3 oz) = 1 month supply at 1 serving/day
A lifestyle ritual to support clarity, mood, and resilience

A gentle promise

This isn’t a “hustle supplement.” It’s a grounded ritual—subtle, steady, and designed to compound.